Apni Website vs Amazon/Flipkart- Doston, jab hum online business shuru karte hain, toh hamare dimaag mein ek sapna hota hai: “Apni website hogi, apna brand hoga, aur koi commission nahi dena padega!” Maine bhi yahi sapna dekha tha. Maine WordPress par apni website banayi, payment gateway lagaya, aur products list kiye. Lekin kya asliyat utni hi sundar hai jitni dikhti hai?
Aaj main aapko apna Real-Life Experience bataunga ki kahan aapko paisa milega aur kahan sirf dhoka.
1. Apni Website (WordPress/Shopify): Swarajya Ya Sirf Sarr-Dard?
Build Your Own E-commerce Website, WordPress vs Shopify for Online Store, Direct to Consumer Business India
Apni website banana aaj kal bahut aasan hai. WordPress + WooCommerce ka combo sasta padta hai, aur agar aapko thoda “Premium” chahiye toh Shopify hai (jo mahine ke ₹2000-₹3000 ka kharcha maangta hai).
The Challenge: Orders Kahan Se Ayenge?
Website toh ban gayi, par customer kahan hai?
- Organic Reach: Agar aapka Instagram/YouTube bada nahi hai, toh organic orders zero honge.
- Paid Ads: Facebook aur Instagram ads par ₹500 rozana kharch karke shayad 2-4 orders aa jayein, par kya wo profitable hain?
- CAC (Customer Acquisition Cost): Kabhi-kabhi ₹100 ka product bechne ke liye ₹150 ki ad chalani padti hai.
The Dark Side of Logistics (Shiprocket, Shadowfax, Xpressbees)
Bhai, ye mera sabse kadva anubhav raha hai. Jab aap apni website se bechte ho, toh aap in courier aggregators par depend hote ho.
- Product Chori (Theft): Maine dekha hai ki mehenge products box se gayab ho jate hain aur courier boy khali dabba deliver kar deta hai.
- No Accountability: Shiprocket ya Xpressbees ko complain karo toh wo mahino tak “Investigation” ka natak karte hain aur claim reject kar dete hain.
- 50% RTO (The Return Horror): Website par log “Cash on Delivery” order kar dete hain aur jab ghar pahunchta hai toh mana kar dete hain. Aapka shipping ka paisa gaya aur aane ka bhi gaya.
2. Marketplaces (Amazon, Flipkart, Meesho): Commission Ka Khel
Selling on Amazon vs Flipkart, Marketplace Commission Fees India, E-commerce Business Profitability
Yahan game alag hai. Marketplaces aapse 5% se 25% tak commission lete hain. Lekin us commission ke badle aapko kya milta hai?
Fayde (The Bright Side):
- In-built Traffic: Aapko ads par lakhon nahi kharch karne. Amazon ke paas pehle se hi crores customers hain.
- Easy Logistics: Inka apna shipping network hai (ATS/Ekart).
- Claim Management: Agar product raste mein chori hua ya damaged hua, toh inke claims milna apni website ke muqable bahut aasan hai.
- RTO Protection: Meesho aur Flipkart jaisi companies RTO charges mein kafi relief deti hain (depend karta hai aapka tier kya hai).
Yah Bhi Padhen: Shadowfax Me Product Chori Se Kaise Bachein? A Complete Guide for Meesho Sellers.
3. Commission vs Ads: Kahan Paisa Bachayein?
Ek simple calculation karte hain:
- Marketplace: Agar aap ₹1000 ka product bechte ho aur ₹150 commission dete ho, toh aapko ₹850 milte hain bina kisi marketing tension ke.
- Own Website: Agar aap wahi ₹150 marketing (Facebook Ads) mein lagate ho, toh ho sakta hai aapka product ₹1000 mein bike, lekin RTO aur chori ki wajah se aapka net profit marketplace se bhi kam ho jaye.
4. Mera Personal Mashwara: Step-by-Step Strategy
Bhai, agar aap mujhse puchenge ki 2026 mein kya karna chahiye, toh meri advice ye hogi:
- Phase 1 (Start with Marketplaces): Pehle Amazon aur Flipkart par becho. Commission do, par dhanda seekho. Wahan se jo paisa aaye, use save karo.
- Phase 2 (Hybrid Model): Jab aapka ek brand name ban jaye, tab apni website launch karo.
- Phase 3 (Own Website Strategy): Apni website par sirf “Prepaid Orders” lo. Cash on Delivery (COD) band rakho ya mehenga rakho. Isse RTO 50% se gir kar 5% par aa jayega.
5. Logistics Ki Dhokhadhadi Se Kaise Bachein?
Chahe website ho ya marketplace, ye 3 kaam zaroor karein:
- Packing Video: Har product pack karte waqt video banayein (CCTV laga lein).
- Weight Check: Dispatch ke waqt dabba weigh karein aur receipt par likhwayein.
- Branded Tape: Hamesha apna custom tape use karein taaki agar koi dabba khole toh turant pata chal jaye.
Yah Bhi Padhen: Amazon Par Seller Kaise Bane 2026 Guide: ₹18,000 Se Business Shuru Kar Ke 1 Cr Turnover Tak Ka Safar!
Agar aap chahte hain apne Brand ki Website kaise banaye series par post linkha jaye to niche comment karen. aapko step by step Shopify and WordPress dono ke liye alag alag tutorial diya jayega aur sath me youtube par bhi video bana denge jis se aap step by step dekhkar apni website khud se bana payenge.
